Lamia Be was born and raised in Oslo, in a traditional Moroccan home in Tøyen. Dana Jdid was born in Abu Dhabi and raised in Oslo in a Syrian home. Inspired by different, but inseparable worlds, their traditional homes and street culture they created and evolved Noma World -a brand inspired by authenticity, transitional cultures and visionaries. The duo curate and collaborate with art collectives, subcultures, fashion designers and music festivals. We are delighted to host their pop-up store at Beirut & Beyond at Sentralen.